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Cotard - Asperger

In January 1971, McCann Creative Director Bill Backer was on a flight to London that was delayed in Ireland overnight. The next morning, Mr. Backer observed the beleaguered passengers at an airport coffee shop laughing over bottles of Coke. “[I] began to see the familiar words, “Let’s have a Coke,” as … actually a subtle way of saying, “Let’s keep each other company for a little while”.

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